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Rates & Policies

The Biblical Recorder, journal of the Baptist State Convention of North Carolina, is a 12-24 page tabloid size newspaper published biweekly.

With an average circulation of 27,000, the printed version of the Biblical Recorder is mailed directly to homes and offices in 48 states and 53 foreign countries. Our surveys indicate that most copies are read by two or more people. More than 1.3 million residents of the state are members of 4,000 Baptist churches and missions in North Carolina.

Advertisers with products and/or services to offer North Carolina Baptists are invited to advertise through the pages of the Biblical Recorder. All advertising is subject to approval by the Editor.

First-time advertisers should submit payment with order. Previous advertisers with established credit will be billed at the end of each month with payment due upon receipt of invoice.

Web Ad/Online Display Advertising

Please see the following page for Biblical Recorder online advertising products and guidelines.

Classified Ads

Classified ads will be priced at $1.20 per word or separate initial for Baptist churches and organizations, $1.42 for commercial and non-Baptist entities with a minimum charge of $35. For example, "S.B.C." or "N. Broad St." would count as three words while "SBC" or "1330" would count as one word. Ads will include the name of the staff position or items offered for sale in bold print on the first line.

Classified ads will be posted — at no additional charge — on the web site, where they will run for the same length of time as the printed ads.

Classified advertisers wishing to post ads on the web site alone can do so at a cost of $40 for up to 50 words for one month, or $80 for 51 to 100 words for one month. To purchase an online ad, click here.

These ads would remain visible for a period of one month.

Each additional month is 75% of the cost of the first month.

E-mail ads to alison@biblicalrecorder.org.

Print Ad Requirements

Print display ads must be submitted in a digital format (PDF, JPG, EPS or TIFF). Ads must be correct size (camera ready) or be subject to rejection or a surcharge for typesetting. To get important requirements for printed advertisements or for technical questions, send an e-mail to alison@biblicalrecorder.org.

Submission Deadline

The deadline for receiving ads is two weeks prior to the publication date. The Biblical Recorder is dated for Saturday publication.

Print advertising is sold by the column inch (one column wide by one inch deep).

Page Format

The Biblical Recorder format is a four-column page.

Each column is 2.4688 inches (14p9.75*) wide.

Ads may also be purchased by the eighth, quarter, half, and full page.

*p=picas

Required Column Widths

The required column widths for all ads are as follows:

1 column: 2.4688 inches (14p9.75)

2 column: 5.1042 inches (30p7.5)

3 column: 7.7396 inches (46p5.25)

4 column: 10.375 inches (62p3)

2010 Commercial Rates (all ads listed width by height)

$52 Per Column Inch

$379 per Eighth Page (5.1042 inches by 3.7361 inches or 30p7.5 by 22p5)

$603 per Quarter Page (5.1042 inches by 7.6667 inches or 30p7.5 by 46p)

$1,131 per Half Page (10.375 inches by 7.6667 inches or 62p3 by 46p)

$2,111 per Full Page (10.375 inches by 15.7346 inches or 62p3 by 94p4.889)

$3,921 per Two Pages  (2 @ 10.375 inches by 15.7346 inches or 62p3 by 94p4.889)

$7,238 per Four Pages  (4 @ 10.375 inches by 15.7346 inches or 62p3 by 94p4.889)

Color: Ads can be printed in full color for an additional amount with the advertiser supplying all color separations or digital format ($100 for ads 1/4 page and smaller; $200 for half-page ads and larger). Ads can be printed in a single spot color or with color half screen background for an additional $50.

Frequency discounts

5 percent for three to eight papers.

10 percent for nine to 14 papers.

15 percent for 15 to 20 papers.

20 percent for 21 or more papers.

2010 Denominational Rates (all ads listed width by height)

$44 Per Column Inch

$322 per Eighth Page (5.1042 inches by 3.7361 inches or 30p7.5 by 22p5)

$513 per Quarter Page (5.1042 inches by 7.6667 inches or 30p7.5 by 46p)

$961 per Half Page (10.375 inches by 7.6667 inches or 62p3 by 46p)

$1,794 per Full Page (10.375 inches by 15.7346 inches or 62p3 by 94p4.889)

$3,333 per Two Pages (2 @ 10.375 inches by 15.7346 inches or 62p3 by 94p4.889)

$6,152 per Four Pages (4 @ 10.375 inches by 15.7346 inches or 62p3 by 94p4.889)

Color: Ads can be printed in full color for an additional amount with the advertiser supplying all color separations or digital format ($100 for ads 1/4 page and smaller; $200 for half-page ads and larger). Ads can be printed in a single spot color or with color half screen background for an additional $50.


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